Put Your Ad On GPS System Screens
Location Based Marketing and Advertising
GPS Advertising is a great way of getting people to come to your business. As an emerging line of marketing, it is currently possible to put ads on GPS systems and android enabled phones when people are either driving by or looking for directions. You can also trigger ads to come up when people drive by or are in the vicinity. For instance, you can have an ad for a restaurant come up when people go to a nearby theater, or have limited time specials that attract people. You can even show real-time wait times at restaurants, menu availability, and sale prices.
The controversy over the Apple iPhone's storage of location based data has actually become a boon to the GPS advertising industry, because it not only shows people a feature of the iPhone that they may not know about, but it also showed marketers that they could get the attention of people in certain areas who may be using their newly discovered GPS functionality to find nearby places on the map. In many cases people will use smartphones with GPS to locate nearby restaurants after they see a movie, so GPS advertising for any service or store is an ideal way to capture interested people who are already in the area. The convenience of proximity is one of the highest conversion factors in retail sales, so using location based GPS advertising to your advantage can put you a step ahead of the competition.
Notes and Special Information
Special note: GPS advertising can be expensive and DIY GPS Marketing can be a better alternative. Because many GPS functions are now embedded into smartphones, and there are so many different location based services that offer special deals to people who are in the vicinity, it can be tough to keep up with the number of different advertising channels available, since some are hyper-local to the extent that a media outlet in a particular city has a membership-based local ad service.